I’m pleased to share the next interview in the passionate creation series – with Shauna Alterio of Something’s Hiding in Here. She is half of the two part duo running a creation business, with their most recent popular craze being their Forage Bow Ties. I’ve been a fan for a long time, so I was thrilled to have the chance to ask some questions. Here you go!
1. First, tell us a bit about yourselves and your backgrounds.
we met in art school while studying for our BFA’s from the kansas city art institute. we both attended cranbrook academy of art for our MFA’s.
we’ve had quite a collection of jobs: prototype engineer, teacher, gallery director, environmental designer, merchandiser, museum proprietor, product designer, display director… the list goes on and on. a few years ago we began collaborating under the name “something’s hiding in here.”
2. As artists and entrepreneurs, what gets you up every morning – what drives you?
we’re always excited to find out what our next unexpected project will be. that’s truly what inspires us – new experiences and working with new people from magazines to retailers to editors etc.
3. What are you most passionate about achieving with your art?
with each project we take on, we’re always looking to communicate our own point of view. we’re passionate about balancing aesthetics with clean construction and function.
4. With both of your arts backgrounds, how did you find your niche of designing handmade goods?
we’ve always collaborated on gifts for friends and started our business by accident. we had a booth the renegade craft fair to raise money for a new computer and ended up taking wholesale orders on our very first day.
5. What are some obstacles you’ve overcome along the way?
accepting that we were running a business what the most difficult part. we spent years saying “this is not a business, this is for fun”. creating our own business model that fit our diverse goals was another breakthrough. we’re the only ones who can set the standard for our measurement of success.
Photos via Apartment Therapy
6. Lastly, what does art mean to you?
for us, art is a way to express our point of view and connect with other people.
Thank you Shauna! It was great to pick your brain, and congrats on all your success!