Typography Beautiful Enough for Martha

Posted in Design, Things of Beauty by evie s. on February 5th, 2008

There is nothing like a great typeface that can carry a design all on its own. Archer, a new release by Hoefler & Frere-Jones is a beautiful piece of work and does just that. I love the graphics that they have created to highlight the artistic qualities of the “sweet but not saccharine, earnest but not grave” typeface.

It was specially created for Martha Stewart Living, so it should be beautiful, right?