lover of beauty, passionate about purpose

Typography Beautiful Enough for Martha

There is nothing like a great typeface that can carry a design all on its own. Archer, a new release by Hoefler & Frere-Jones is a beautiful piece of work and does just that. I love the graphics that they have created to highlight the artistic qualities of the “sweet but not saccharine, earnest but not grave” typeface.

Archer

It was specially created for Martha Stewart Living, so it should be beautiful, right?

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