A Treat Too Beautiful to Eat

Posted in Things of Beauty by evie s. on November 26th, 2007

Packaging is key to selling a great product, even a product that’s as irresistible as chocolate. In the candy industry, I think it’s safe to say that it’s a little hard to stand out, but Alice Swiss Chocolate has done just that. With it’s clean, simple, and just plain cute packaging, it looks like an easy choice to me. The simple logo and girly silhouette is very victorian, but with a modern twist.

The chocolate is harvested in the Amazon and made at a factory in Bern, Switzerland and the company has been around since 1919. Available in New York City at Bblessing and Kiki de Montparnasse or at Selfridges in London, it’s a little splurge at $30 for a box of five seven-gram bars. On the other hand, it would make a great stocking stuffer for the person who can appreciate the fine things in life. For more information, you can contact them via email info [at] alicechocolate [dot] com.

[ Via coolhunting.com ]